Creator sourcing

A shortlist shaped by the brief.

We research creators for the campaign’s actual audience, category, market, format, risk profile, and budget.

What goes into the shortlist

Content relevance

Topic depth, recurring themes, format, voice, visual environment, and the natural role a product could play.

Performance context

Recent representative views, posting consistency, unusual outliers, and the difference between subscribers and active reach.

Audience evidence

Creator-supplied or otherwise verified demographics are labeled clearly and recorded with their source context.

Commercial readiness

Contact path, interest, deliverable, timing, creator-confirmed rate, and relevant restrictions.

Quality controls

Discover

Start broad across relevant platforms and adjacent content categories.

Review

Check the channel, content history, recent performance, audience signals, and brand suitability.

Verify

Confirm current contact information, availability, terms, and supplied media-kit information.

Explain

Include a concise reason each creator fits the campaign instead of presenting an unexplained list.

Need creators in a specific niche?

We can research across brand-safe categories and markets rather than limiting the search to a small fixed set.

Explore industries