YouTube sponsorship pricing
How deliverable, creator rate, average views, and CPM fit together.
Read the guide →Creator Intelligence
Better inputs for creator decisions.
Practical explanations of the numbers, evidence, and commercial terms behind a creator shortlist.
Guides for brands
Subscribers vs. average views
Why audience size and expected content delivery are not the same thing.
Read the guide →Audience demographics
How to read geography, age, gender, source, timeframe, and missing data.
Read the guide →