Average views
Recent representative uploads provide a more useful planning signal than lifetime subscribers or a single viral video.
YouTube partnerships
Choose YouTube creators by expected delivery—not subscriber count.
We compare channel relevance, recent long-form performance, audience information, integration format, and commercial terms.
What we evaluate
Audience fit
Geography, age, gender, interests, language, and content context are considered where reliable data is available.
Format and placement
Integrated segments, dedicated videos, Shorts, timing, talking points, links, usage, and exclusivity affect scope and price.
Commercial context
Creator rate and calculated CPM are shown as distinct inputs so brands can compare price without treating CPM as the only measure of value.
Clear comparison for better decisions
A shortlist should make the underlying creator price, applicable deliverable, expected view basis, and audience information easy to understand. Assumptions are kept separate from creator-confirmed terms.
Planning a YouTube campaign?
Send the product, target audience, market, preferred format, and timing.
Discuss the brief